![]() ![]() They thought there was a need for technology that expedited the music-selection process. In 2017, MIIR chairman and chief executive Paul Moe and others from the music and film industries discussed problems with digital music platforms, agreeing that too many songs had flooded the internet and made music search and discovery ineffective. "We've reverse engineered the brain's emotional response to music," said Daniel Levitin, a professor, neuroscientist, inventor, former Columbia Records exec and chief science adviser at MIIR. The software then curates an index of songs based on the desired sound. It's a form of mathematical "hearing" that allows the software to detect parts of songs that evoke human emotion. ![]() That extracted data turns into detectors that create the indexing. Sub-algorithms extract information on pitch, rhythm, volume and so forth from the code. The company's patented software analyzes digital audio files, 0s and 1s of binary code representing vocals, pitch, density of instrumentation and chord changes among a slew of other elements. The technology could have a big impact on industries including film, music streaming and health care. The former music executives and neuroscientists behind MIIR Audio Technologies and its MIIR platform - MIIR stands for Music Intelligence Impact Retrieval - found a way to search mathematically rather than instinctively for the most impactful moments in songs that elicit emotional response. ![]() But a Minnetonka audio company can speed up that process to seconds using its newly developed algorithm. It's nearly a four-minute song, and finding the perfect snippet to splice into a 30-second TV spot can take sound producers hours. "Eye of the Tiger," the iconic theme song from the 1982 film "Rocky III," has been featured in commercials for years. ![]()
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